Engagements
Pick the project that matches where you are.
Six ways to work together. Each one is a defined project with a set fee and a clear end, and each one leaves your team with a working asset they keep and run on their own. If you are not sure which fits, start with the diagnostic. It reads your whole creative function and tells you where the money is going.
Engagement 01
Creative Clarity Diagnostic
Before you spend on a fix, find out what is actually broken. The diagnostic is a structured read of your creative function across five dimensions, and you get a written report that names the gap, ranks it by what it is costing you, and lays out a sequenced plan. The stated problem is almost never the real problem. This is how I make sure we do not optimize the wrong thing. The fee credits toward any project you run afterward.
Investment
$5,000–$8,000
3 to 4 weeks · Fixed fee. Credits toward any follow-on project.
Brand output audit across every active channel
Creative operations review, from brief to approval
Team capability assessment, internal and freelance
Agency and vendor relationship audit
Stakeholder interviews with leadership and the team
Creative Clarity Report with a sequenced plan
Engagement 02
Brand Architecture Sprint
A clear answer to who you are, written so your team can use it without asking me forty questions. I build the positioning hierarchy, the voice and creative standards, and the governance model that says who owns which decisions. This is a working reference, not a sixty-page brand bible nobody opens. The test is simple: a new marketing hire reads it and produces on-brand work the same week.
Investment
$8,000–$18,000
4 to 6 weeks · 30 / 40 / 30 at milestones. Includes two rounds of revision.
Discovery brief from interviews and a brand audit
Positioning hierarchy with usage standards
Voice and creative standards your team can apply
Brief template standard for ongoing use
Governance model: who owns which decisions
Documented handoff and a 30-day support window
Engagement 03
Campaign Strategy and Launch
One campaign, owned end to end. I write the brief, set the creative direction, manage the production, and run the launch. You keep the playbook, so the next campaign does not start from a blank page. This is the engagement for a launch that has to land and a team that wants to learn how it was done.
Investment
$12,000–$30,000
6 to 10 weeks · 30 / 40 / 30 at milestones.
Campaign brief and strategic direction
Creative direction across all assets
Production management and vendor oversight
Launch plan and rollout sequence
Post-launch review against the goal
A campaign playbook your team keeps
Engagement 04
Content System Build
Most content problems are not talent problems. They are system problems. I build the operating model for how your brand produces and distributes content: the strategy, the editorial framework, the vendor and tool stack, and the workflows that move work from intake to publish. One intake, one source of truth on status, one defined review cycle. That is most of the fix.
Investment
$10,000–$22,000
5 to 8 weeks · 30 / 40 / 30 at milestones.
Content strategy tied to business goals
Editorial framework: pillars and a format matrix
Vendor and tool stack recommendation
Workflow with a single intake and review cycle
Roles and ownership across the function
Documentation and a usage guide for the team
Engagement 05
Agency Transition
Changing agencies without understanding why the last one underdelivered usually buys you the same result with a new name on the invoice. I assess the current relationship honestly, build the RFP, run the shortlist and evaluation, and onboard the new partner with management protocols in place from day one. The point is not a new vendor. The point is a relationship you can actually run.
Investment
$6,500–$14,000
4 to 8 weeks · 30 / 40 / 30 at milestones.
Assessment of the current relationship
RFP built around your real requirements
Shortlist development and evaluation framework
Interview structure and selection support
Onboarding plan with management protocols
A briefing and review standard for the new partner
Engagement 06
Production Program Build
An institutional production function your team can run without me. I build the standards, the vendor roster, the brief templates, and the review process that keep budgets honest and quality consistent as your volume grows. I have produced from the inside, so this comes from someone who has sat on both sides of the bid. If you want a lighter start, the Production Audit reviews your active bids and usually recovers its own cost in a single negotiation.
Investment
$12,000–$22,000
6 to 8 weeks · Lighter option: Production Audit, $3,500–$7,000, 2 to 3 weeks.
Production brief template for your content types
Bid review checklist and budget benchmark
Approval workflow from brief to sign-off
Vendor roster with negotiated rate cards
Usage and licensing decision tree
Internal training and three months of calibration
Every engagement here ends. That is the point. You should be able to run what we built without me in the room.